Digital Marketing Strategy Basic Metrics and Definitions

What’s in this resource?

Digital marketing is measurable at granular levels. It is therefore important for you to understand the basic metrics and what they mean, so that you will never be lost in knowing how to measure and optimise your digital marketing campaigns ever again.

Digital Marketing Strategy Learning Pathway

Digital Marketing Strategy Basic Metrics and Definitions
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Digital Marketing Strategy Course Resources

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Slides
  • Digital Marketing Strategy Slides (Live Course)
    • Lesson Materials
  • Digital Marketing Strategic Plan Sample
  • Digital Marketing Strategy Basic Metrics and Definitions
  • Digital Marketing Strategy Plan Template – Three Cubes
  • Digital Marketing Strategy Plan, Campaign Brief, and Media Plan