User Interface & User Experience (UI/UX) Online Course (With Certificate)
Bridge the gap between UI/UX and marketing. Improve your customer experience and increase conversion rates.
Become a digital marketing practitioner
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You’ll be learning with the best in class.
About This Course
UI/UX Design can optimise almost every aspect of your business through building a better experience for your customers. Learn about the importance of UI/UX Design and how to incorporate it into your digital marketing strategy for optimal customer satisfaction.
- In this course, gain a deeper understanding of what UI/UX Design is and its importance in customer satisfaction
- Understand the deeply entwined relationship between UI/UX Design and Digital Marketing and learn to bridge the gap
- Learn some of the best practices in UX design and how to apply them to your business
- Leave with strong knowledge of UI/UX Design, a highly in-demand skill, as guided an industry expert with years of experience
What You’ll Take Away
After learning from a UI/UX industry expert, you’ll leave with a firm understanding of:
- What the 5-Step Design Thinking Process is and how it applies to UX Design
- The differences between UI and UX Design and how they work together
- How UX Design is necessary to succeed in Digital Marketing and how to bridge the gap between the two
- How to use UX Design to optimise each stage of the conversion funnel
- How to conduct user research and create User Personas for the UX Design process
- How to create a map of your users using an Empathy Map, a tool used for adopting a user-centric approach
- How to create and use a Customer Journey Map to understand the Customer Journey
- How to create a great and easy-to-use User Interface
- How to apply usability test techniques to ensure ease-of-use for customers
Candidates who demonstrate competency in the UI/UX Design course will be awarded a Certification of Achievement by Equinet.
Course Outline
What User Experience Design Is and Its Roots in Design Thinking
- Introduction to UI and UX Design
- The 5-Step Design Thinking Process
- Differences in UI and UX
- Nielsen Norman Heuristics
Bridging the Gap: UX Design and Marketing
- Similarities Between UX and Marketing
- Problem Statements and Resolving Them
- The Conversion Funnel and How to Use UX to Boost Each Stage
Learn More About your Customers with UX
- User Research
- User Persona Exercise
- Why User Personas?
Marketing From a UX Perspective
- Adopting a User Centric Marketing Approach
- Mapping our Users with an Empathy Map
- Understanding the Customer Journey with a Customer Journey Map
- The UX Honeycomb and It’s Uses Across Industries
User Interface Design
- What Makes a Great User Interface
- Organizing your Website with Information Architecture
- Prototyping Essentials
- How to Build a Wireframe on Miro
User Testing
- Introduction to User Testing
- Setting Up a Usability Test
Course Instructor
Jeremiah is the Founder of UNGRUMP.CO, a digital marketing agency specialised in the F&B industry. Coming from a family of chefs and restauranteurs, Jeremiah has had his roots in F&B, and started in digital marketing, specialising in Social Media Marketing and Traditional Marketing after he graduated from university.
Testimonials
“Jeremiah was an engaging instructor who uses a lot of examples to better help u understand UIUX. Which is good because the basis of UIUX is to understand the user experience even in our daily lives from opening a door to looking through a website.”
– Nicole Chai
“Jeremiah shares very relatable examples that are very memorable, so the concepts are generally easier to apply.“
– Ong Lynette
Is This For You?
- Graduates of this course will gain a comprehensive understanding of the concept of UX, business, and marketing to help you ensure long-term growth and success.
- Marketing Professionals, Marketing Strategists, Content Developers, Creatives, Business Operations Professionals who are required to understand how User Experience (UX) thinking can be used to shape their business and marketing strategy, will especially benefit from this structured certification course.
User Interface & User Experience (UI/UX) Online Course
Bridge the gap between UI/UX and marketing. Improve your customer experience and increase conversion rates.
What You’ll Get:
Bite-sized Lesson Videos
Certificate of Achievement
Become a digital marketing practitioner