LinkedIn Sales & Marketing Online Course (With Certificate)

Learn How to Leverage the World’s Largest Professional Network for Your Business

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Become a digital marketing practitioner

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About This Course

Utilise the biggest social network for working professionals to generate leads, build connections, and improve brand awareness. In this course, you will learn the ins-and-outs of LinkedIn and how to leverage it for your B2B marketing strategy. 

  • In this course, discover and understand how LinkedIn functions as a platform and the ins-and-outs
  • Learn how to leverage the LinkedIn platform for your B2B Marketing strategy
  • Learn how to create and run effective LinkedIn advertising campaigns that will generate leads and grow sales
  • Understand the importance of content marketing in building and nurturing a captivated audience

      What You’ll Take Away

      After learning from a LinkedIn Marketing industry expert, you’ll leave with a firm understanding of:

      • How to utilise LinkedIn for your B2B Marketing efforts
      • How to build your professional brand and a compelling presence
      • The tips and tricks to build a sizeable following for your business
      • How to appeal to high-level management employees across industries using proven social selling techniques
      • What Account-Based Marketing is and how it applies on LinkedIn
      • How to successfully utilise LinkedIn’s targeting capabilities in your advertising campaigns
      • How to conceptualise and run an effective advertising campaign on LinkedIn
      • How to track, report, and optimise your LinkedIn advertising campaigns 
      • The best practices for optimising your LinkedIn advertising campaigns
      • How to leverage content marketing to build an audience and generate leads on LinkedIn

        Candidates who demonstrate competency in the LinkedIn Sales and Marketing course will be awarded a Certification of Achievement by Equinet.

        Course Outline

        Your Profile, Your Story

        • Introduction to LinkedIn

        • Setting Up Your LinkedIn Profile

        • How to Build Your Professional Brand

        LinkedIn Pages

        • How to Build a Compelling Presence Through your LinkedIn Page

        • When, What, and How to Post

        • How to Grow Your Followers

        Deep Dive into LinkedIn
        • Let’s Learn More About LinkedIn
        • Foundations to B2B Marketing
        • What is Account-Based Marketing?
        • Audience Targeting on LinkedIn
        Building Your LinkedIn Campaign

        • LinkedIn Ads

        • How to Build a LinkedIn Ad Campaign

        • Canva Demo 

        • Lumen5 Demo

        Tracking, Reporting & Optimising Your LinkedIn Campaigns
        • Setting Up the Insight Tag
        • Optimisation Tips and Tricks
        Content Marketing on LinkedIn

        • Content Marketing on LinkedIn

        • Setting Goals

        • Plan and Identify Opportunities

        • Create and Plan Your Content

        • The 4 Content Archetypes

        • Elevating Your Lead Generation

        • Content Marketing Best Practices

        Course Instructor

         Learn from experienced trainers who are experts in their fields in digital marketing.

        Jonathan Ong

        Jonathan Ong is an experienced digital marketing professional who works for one of the largest social media networks in the B2B space. He oversees the technology, retail, travel, and manufacturing vertical markets, and has consulted for well-known clients such as Facebook, Grab, LEGO, Shell, and Singapore Airlines. 

        Testimonials

        “I learnt a lot from this course and the knowledge the trainer shared were very much applicable to my job. I appreciated that Jonathan was able to contextualize his examples and took the time to explain theories/concepts so that we would have a better understanding of how to apply them.”

        -Iylia Nurliyana, SME Centre@SCCCI

        “This course has been helpful in deep diving into the entire journey on LinkedIn, such as creating a profile (individual/company), understanding the buyer’s journey, creating purposeful content to drive our objectives, setting up our ad campaigns and many more.”

        -Chiew Ling, Hyphens Pharma

        “The LinkedIn course was very insightful, organised, and a good investment. As an instructor, Jonathan held us well and I appreciate his ‘down to earth’ personality. He created a peer-learning atmosphere and had extensive experience in the subject matter.”

        – Eslinda Hamzah

        Is This For You?

        • This LinkedIn Sales and Marketing course is for anyone who is looking to learn how to leverage the world’s largest professional network for your business.
        • Marketing Managers/Executives, B2B Business Owners, and individuals seeking a career that would require them to have an understanding of LinkedIn Marketing would especially benefit from this LinkedIn Sales and Marketing course.

        LinkedIn Sales & Marketing Online Course

        Learn How to Leverage the World’s Largest Professional Network for Your Business

        What You’ll Get:

        Bite-sized Lesson Videos

        Actionable Toolkits

        Course Resources

        Quizzes

        Expert Advice

        Certificate of Achievement

        Sign Up For This Course

        Become a digital marketing practitioner