Google Ads Search & Display Online Course (With Certificate)
Become a Google Ads Certified Professional
Become a digital marketing expert
Trusted By
You’ll be learning with the best in class.
About This Course
In this comprehensive Google Ads Search & Display course, you’ll learn step-by-step how to:
- Develop Google search and display advertising strategies and create campaigns that effectively generate leads, sales, and traffic
- Reach new and existing customers using In-Market, Custom Intent, Affinity, and Remarketing audience targeting, in order to increase efficiency with automated bidding strategies, and improve campaign performance with Google Ads’ Performance Planner
- Measure and optimise ad campaign performance using Google’s measurement solutions such as conversion tracking
You’ll be able to choose between two tracks; the Search Advertising track or the Display Advertising track:
- In the Search Advertising track, you’ll learn how to set up Google Ads search advertising campaigns from scratch, which includes setting appropriate daily budgets and keyword bids, conducting keyword research, and writing text ads to drive targeted traffic from Google Search
- In the Display Advertising track, you’ll learn how to effectively deliver display ads, which includes banner, text, and smart ads on the Google Display Network (websites, YouTube, Gmail, mobile apps) in order to achieve specific marketing objectives
- Each track has a 75-minute Google certification exam specific to the track
- By attaining the Google Ads certification relevant to your chosen track, Google will recognise you as a certified online advertising professional who has demonstrated proficiency in building and optimising Google Ads campaigns
- This Google Ads Search and Display course is packaged into digestible, bite-sized lessons to make learning more effective
What You’ll Take Away
You’ll be learning from a seasoned Google Ads expert.
In the Google Ads (AdWords) Search Engine Marketing (SEM) certification track, you’ll leave with a firm understanding of:
- How to set up a Google Ads Search advertising campaign from scratch and determine the best approach to take
- How to manage Google Search Ads campaigns in-house or outsource to an external vendor
- Techniques to measure, analyse and optimise your Search campaigns based on insights derived from industry experts
- SEM strategies that will increase web traffic, lead generation, and sales
- How to perform detailed segmentation, and how to organise the structure of keywords, ad creatives, and ad groups for precise targeting and optimal results
- How to conduct effective and extensive keyword research with the Google Keyword Planner
- How to create text ads that drive clicks and conversions
- How to set up conversion tracking for measuring performance
- How to analyse reports and optimise campaigns to maximise ROI
- How to implement advanced SEM bidding strategies (e.g. Target Search Impression Share, Enhanced CPC, Target CPA, Target ROAS)
- All the information required for you to pass the Google Ads Certification exam with a score of at least 80%
- And much more
In the Google Ads (AdWords) Display (PPC) certification track, you’ll leave with a firm understanding of:
- How to set up a Google Ads Display advertising campaign from scratch and determine the best approach to take
- How to manage Google Display Ads campaigns in-house or outsource to an external vendor
- Techniques to measure, analyse, and optimise your Display campaigns based on insights derived from industry experts
- Google Display Network strategies that will increase brand awareness, web traffic, lead generation, and sales
- How to perform detailed audience targeting strategies and A/B tests to improve returns on ad spend (ROAS)
- How to create compelling banner ads that drive clicks and conversions
- How to set up remarketing audience lists to re-engage potential and existing customers
- How to implement advanced Display ad bidding strategies (e.g. Enhanced CPC, Target CPA, Target ROAS, Viewable CPM)
- How to set up conversion tracking for measuring performance
- How to analyse reports and optimise campaigns to maximise ROI
- All the information required for you to pass the Google Ads Display and Measurement Certification exam with a score of at least 80%
- And much more
Candidates who demonstrate competency in the Google Ads Search & Display course will be awarded a Certification of Achievement by Equinet.
Course Outline
Fundamentals of Google Ads
- Introduction (How Google Ads Works)
- What are Search Ads?
- What is Ad Rank?
- Structure of a Google Ads Account
Google Search Campaign Set Up
- Search Campaign Set Up Part 1
- Search Campaign Set Up Part 2
- Search Campaign Set Up Part 3
- Search Campaign Set Up Part 4
Optimisation Score and Performance Planner
- Understand Your Advertising Goals
- Conversion Tracking Set Up
- Optimisation Score
- Performance Planner
Measurement and Optimisation
- Awareness Metrics
- Traffic and Conversion Metrics
- ROI Metrics
- How to Measure Google Ads Performance Part 1
- How to Measure Google Ads Performance Part 2
- Common Key Metrics to Optimise
Google Display Campaign Set Up
- Display Campaign Set Up Part 1 Screen Recording
- Display Campaign Set Up Part 2 Screen Recording
Course Instructor
You’ll be in good hands, learning under the expert guidance of a seasoned Google Ads practitioner and trainer.
YS is the Digital Director at Republic Asia, a 360° marketing agency. He has more than a decade of marketing experience and has worked across 15 industry verticals, both at the client-side and agency-side. Collectively, that agency has worked on more than 210 digital projects, ranging from SEO/SEM, web/mobile app developments to digital advertising and media plans.
Testimonials
“Good that I have learn about how to create Display ad, which my company needed, so now we don’t need to ask agency to help us in creating display ad.”
– Pang Kim Keng
“This course has proven to be very useful in helping me understand the fundamentals of digital marketing and helping my company set up their SEM campaign.”
– Thomson
“The Google Search and Display course was concise and comprehensive in teaching the key principles and also provided hands-on practical for us to apply what we were taught.”
– Nathaniel Lee
Is This For You?
- This Google Ads Search and Display course is for anyone who manages or executes the technical aspects of Google Ads
- Marketing Managers/Executives, Performance Marketers, Media Specialists, Business Owners, and Individuals seeking a career that would require them to have knowledge in Google Ads would especially benefit from this Google Ads Search and Display course
Google Ads Search & Display Course
Become a Google Ads Certified Professional
What You’ll Get:
Bite-sized Lesson Videos
Actionable Toolkits
Course Resources
Quizzes
Expert Advice
Certificate of Achievement
Become a digital marketing expert