Common Terminology in Google Analytics

What’s in this resource?

Google Analytics (GA) is a vast platform– understanding the terminology that is on GA will position you better when it comes to understanding how to read reports, understanding data, and navigating the platform with ease.

Digital Marketing Analytics Learning Pathway

Common Terminology in Google Analytics
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Digital Marketing Analytics Course Resources

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Slides
  • Digital Marketing Analytics Course Slides (Live Course)
    • Lesson Materials
  • ACPA Touchpoint Mapping Worksheet
  • Business Questions Exercise
  • Common Terminology in Google Analytics
  • Demo Website Access
  • Event Tracking Code (Sample)
  • Google Analytics Academy
  • Google Analytics Dashboard (Demo)
  • How to Set Up Google Analytics for the First Time