Digital Marketing Essentials Online Course (With Certificate)

Master the essentials of digital marketing through real world examples.

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Become a digital marketing practitioner

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You’ll be learning with the best in class.

About This Course

In this course, you will delve into the fundamentals of digital marketing, from what it is, to why it’s important, and even how you can build your own digital marketing funnel
Get introduced to six digital marketing strategies in this class, and understand how your business can stand to benefit from them
The digital marketing strategies you will be exposed to are: digital marketing strategy, content marketing strategy, search engine optimisation strategy, digital advertising strategy, social media marketing strategy, and email marketing strategy
On top of this, you will be introduced to Google Analytics in the digital marketing analytics learning unit. You will be equipped with the knowledge of how to convert your website data into actionable insights, and better your digital marketing campaigns as a result
This class is packaged into digestible, bite-sized lessons to make knowledge and skills acquisition more effective

What You’ll Take Away

After learning from a digital marketing industry expert, you’ll leave with a firm understanding of:

How digital marketing can benefit your business, as seen through real-world case studies
The differences between B2B and B2C digital marketing
The characteristics of various digital marketing channels and how your business can benefit from using them
What digital marketers do, and how digital marketing agencies price their services
What a customer persona is and how you can build your own through studying an example
How to build a digital marketing funnel using your customer persona
What goes into developing six digital marketing strategies, through getting introduced to the basics of each
What digital marketing metrics and key performance indicators (KPIs) you should be tracking, how to analyse overview reports on Google Analytics, and more

Candidates who demonstrate competency in the Digital Marketing Essentials course will be awarded a Certification of Achievement by Equinet.

digital marketing essentials course online certificate

Course Outline

Introduction to Digital Marketing

Introduction to Digital Marketing
Digital Marketing Channels– Websites and Search
Digital Marketing Channels– Social Media and Referral Marketing
Digital Marketing Channels– Email Marketing and Marketing Automation
Digital Marketing Channels– Display and Mobile
What Are B2B and B2C Digital Marketing?
The Real Life Impact of Digital Marketing Through Case Studies
What Is The Job Scope of Digital Marketers?

Digital Marketing Funnels

Introduction to Customer Personas
How To Craft Your Customer Personas
What Is a Digital Marketing Funnel and How To Build One

Digital Marketing Strategies

Introduction to Digital Marketing Strategy
Developing a Digital Marketing Strategic Plan
Implementation, Evaluation, and Optimisation
Designing and Developing a Content Marketing Strategy
Deploying and Decoding a Content Marketing Strategy
Introduction to SEO Strategy
On-Page SEO
Off-Page SEO
Introduction to Digital Advertising Strategy
Digital Advertising Strategy: Research and Define
Digital Advertising Strategy: Implement and Optimise
Introduction to Social Media Marketing Strategy
Social Media Marketing Strategy: Define and Develop
Social Media Marketing Strategy: Deliver, Measure, and Manage
Introduction to Email Marketing Strategy
Email Marketing Strategy: The Remaining Steps

Digital Marketing Analytics

Introduction to Digital Marketing Analytics
Setting Up Your Analytics Tag with GTM
Overview Reports on GA
What’s Next?

Course Instructor

Learn from experienced trainers who are experts in their fields in digital marketing.

Razy Shah

Razy Shah is the co-founder of 2Stallions Digital Marketing Agency- an award-winning full-service agency. He co-founded 2Stallions in 2012 and has since grown it from an initial team of two to a company of thirty. Razy has over a decade of experience spanning across corporate sectors such as digital marketing, business development and management.

Is This For You?

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Graduates of this course will gain a comprehensive understanding of the essentials of digital marketing, digital marketing strategies, and digital marketing analytics.
Beginners embarking into digital marketing, business owners, startups, entrepreneurs, marketing executives, freelancers, career seekers, and mid-career switchers looking to get into digital marketing will especially benefit from this structured class.